Fractional Services
For 19 years, I’ve built highly successful editorial and creative operations, launched dozens of publications and trained teams to produce consistently good work.
With fractional services, I help organizations tell better stories and build systems that last. I’m an invested part of your team, without the full-time hire.
What I Do
Fractional Editorial & Creative Direction
Senior editorial leadership without the salary, benefits or office politics. I step in where you need it—building systems, creating style guides, providing editorial oversight, directing photo shoots, overseeing visual identity, training your team or writing the content myself. I audit what you’re doing, identify what’s broken and build the frameworks to fix it.
- Editorial direction and strategic oversight
- Creative direction for photo shoots and visual content
- Publication design and visual identity oversight
- Expert writing and storytelling that gets to the heart of your brand
- Style guides that create consistency
- Content calendars that keep everything on track
- Workflow systems to streamline tasks
- Team training and mentorship
Publication Launch & Production
I take publications from concept to completion and design them to be sustainable. I’ve launched dozens of publications and produced nearly 2,000 issues across print and digital. I handle editorial vision, content strategy, creative execution and team training. Then I build the systems so your team can sustain the work after I’m gone.
Executive Interviews & Brand Storytelling
I create executive content for company storytelling including CEO interviews, team profiles and brand narratives. I’ve interviewed hundreds of people including CEOs, artists, politicians and activists. I know how to get past the talking points and deliver writing that tells the authentic story.
Who This Is For
You have a story worth telling, but no one with the skills to tell it right. You’ve tried doing it yourself (it’s inconsistent). You’ve tried freelancers (no strategic direction, no buy-in). You’ve looked at agencies (too expensive, too generic).
That’s where I come in. I help brands capture their unique story. My clients understand that good storytelling and effective editorial systems are worth the investment.
My Approach
I believe in stories people want to read, content that educates and inspires without putting people to sleep and systems that make good work sustainable.
I don’t do corporate word salad or the “more content” machine that treats quality as optional.
I work across platforms and disciplines with the precision of print, the speed of digital and the integrity of journalism.
Investment
Fractional editorial retainers, publication launches and executive content packages are determined by scope and complexity. Every project is custom-built.
Typical engagements range from 10-20 hours per month.
Kelly Oden 